
Rejuvenation
With the FOX USB Microphone, beyerdynamic entered the market of mordern creator microphones, leaning more towards consumer electronic segments. As this product would be adopted by gamers and podcasters, simplicity and reliability played in big role in feature prioritization. Not only needed the product to deliver premium sound and built quality, it also needed to work right out of the box, even with including professional features.
Product
USB Microphone with professional sound signature and low latency monitoring
Market Segment
Home-Studio, Creator
Role
Product Manager, Strategist
Market Launch
April 2018